Jeff Bezos, Elon Musk, and Richard Branson have created controversy with space tourism for the uber-wealthy and the potential colonization of Mars, but their intense competition for dominance of the space industry will yield greater benefits for business and society, says Wharton management professor Rahul Kapoor.
The breakthrough came on a warm, clear afternoon early in the summer of 1991. For months, Guido Imbens and his colleague Joshua Angrist had been contemplating a variation on a question that had vexed philosophers and other observers of the world since the days of Aristotle: How do you prove causation? Read More
Company managers have likely heard the old quip: Business ethics is a contradiction in terms. That’s because too often, business is viewed as a hard-hearted enterprise, driven by getting ahead at all costs, even if that means cutting ethical corners.
But that attitude is seriously outdated, says Harvard Business School visiting professor J. S. Nelson in her new book Business Ethics: What Everyone Needs to Know, which will be released on April 21. Nelson, a Villanova University law and business faculty member, co-wrote the book with Cornell University professor Lynn A. Stout, who died in 2018 while the book was in process. Read More
In a new book, Andrea Small and Kelly Schmutte write that examining obstacles at both a granular and high level can give you the perspective to innovate.The 1977 documentary Powers of Ten by designers Ray and Charles Eames is one of the most famous short films ever made.
The movie starts at a lakeside picnic. The camera viewpoint is directly overhead and shows a scene one meter wide. The camera zooms out. Every 10 seconds, it reveals a greater view, each one power of 10 wider than the last. First we see the park, then the lake, then the city, the state, the country, and the planet, and so on, until our galaxy is just a speck of light.
Zoe Chance is a behavioral scientist and professor. She runs a course at Yale School of Management called Mastering Influence and Persuasion, and it ranks as the school’s most popular elective. Prior to Yale, Chance managed a $200 million segment of the Barbie brand at Mattel; also, she was an actor. Her research has been published in such top academic journals as the Proceedings of the National Academy of Sciences and Psychological Science, and covered by the New York Times, the Wall Street Journal, The Economist, the BBC, and others.
Over the past year, the metaverse has grown from buzzword du jour to buzzword de l’année. Tech companies, game developers and brands alike are racing to claim a corner of the virtual world to come. Read More
Senior business leaders are keenly aware we’re in a new era of digital consumption—one that’s been rapidly accelerated by COVID-19. If the past few years have shown us anything, it’s that companies must be ready to move quickly to stay ahead of the pace of change. This has familiarized many marketing teams with a new catchphrase: digital transformation.
Crocs weren’t created to be beautiful. 200 pairs of distinctively shaped, lightweight footwear were created for the 2001 Fort Lauderdale Boat Show. They sold out quickly. This was the brand’s first step to superstardom. More than 720 million pairs of Crocs have been sold since then, and the company is enjoying its fourth straight year of impressive revenue growth. This despite the fact that the fashion world deemed Crocs hideous, one of mankind’s worst inventions ever. How did this happen? Read More
