Where there is customer pain, there is an opportunity for brands. Moving the needle from top down to bottom up is the way forward for brands and marketers. Some would be in plain sight, others would have to be unearthed with a fine tooth comb. Read More
Not every team member is going to be motivated in the same way. This Nano Tool for Leaders will help you discover what incentives work for the individuals you manage.
ano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are fast, effective tools that you can learn and start using in less than 15 minutes, with the potential to significantly impact your success.
The Creative Apocalypse: Preparing your Client!
There is great, there is good and there is average (ok).
Superlative. Comparative. Relative. Most of us want (at least there is good enough intent!) to do good work and over a period of time how that transmits to average and below remains an unsolved mystery. Read More
SMART goals. They’re the standard bearer for goal setting in corporate America because they push managers and employees to keep their aspirations specific, measurable, achievable, realistic and timely—all guideposts that make achievement more likely. Read More
In a trust deficit obsessed world, he is emotionally immersed in the idea of trust and walks the walk on that.
Meet Stephen M R Covey, New York Times and #1 Wall Street Journal bestselling author of The SPEED of Trust, Smart Trust, and Trust & Inspire. Read More
The customer experience arms race—the drive for businesses to give customers more and more convenience, speed, and personalized service—has created an overwhelming tsunami of tools, apps, and data that leaves most businesses at a huge disadvantage. Read More
This post is by Nina Simons in partnership with Weaving Influence, a full-service digital marketing agency. Since launching 10 years ago, Weaving Influence has helped clients launch more than 150 books, carving its niche in working with authors, thought leaders, coaches, consultants, trainers, nonprofit leaders and speakers to market their services and books. Read More
Elon Musk’s takeover of Twitter will undoubtedly reshape the company. But Wharton experts say Musk’s desire to unlock the platform’s free speech potential may not be a winning business strategy. Read More
Films with powerful environmentally centered narratives can transform our thinking and connect us with nature in ways that scientific papers cannot. For example, Studio Ghibli, a renowned Japanese film studio cofounded by animator Hayao Miyazaki, creates complex visual stories about human-nature relationships that transcend barriers of culture or age. A key message of Miyazaki’s work is that we must respect nature—or face our own destruction.
