Knowledge @ ISD Global

Excellence is a habit and the ExceLENS Awards is becoming a movement!

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Over 39,000 submissions from across 7000+ participants, cutting across the region and beyond. 15 Categories including People, Automobile, Street, Food, Architecture, Astro, Fine Arts, Lifestyle and many more.The Kioxia ExceLENS Awards for Photography and Videography, Edition 2.0, conceptualised and Engineered by branding agency ISD Global.

Here’s a lowdown on the images and the talent behind them that took away the winner and runner up recognition. Read More

The surprising psychology of fonts

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The surprising psychology of fonts

About four years ago, I received a surprising email—not surprising because of what it said, but because of the way it looked. The text was set in Courier, that font you see in movies when hackers write code on a black screen. The email became sort of a running joke at the office, and I couldn’t take this person seriously when they emailed again.

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Memories are made of these: Kioxia ExceLENS Awards, Edition 2.0!

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It was a packed house at the eclectic Etihad Museum, Jumeirah, Dubai, the venue for Edition 2.0 of the Kioxa ExceLENS Awards, conceptualised and engineered by branding agency ISD Global, to salute the achievements of the region’s finest photographers (Pros/Amateurs), to discover new and emerging talent including students, home makers, hobbyists, literally anyone, and to promote the appreciation of photography/videography. Read More

6 characteristics of a culture of good communication

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https://blog.johnspence.com/wp-content/uploads/sites/2/2022/05/damir-kopezhanov-nC6CyrVBtkU-unsplash-e1654030938319.jpg

After three decades as a business improvement consultant, you’d think I would have gotten used to how poor the communications are in some organizations, but it still shocks me. I talk with senior managers who tell me they have no clear idea of their company’s vision or direction. Sit in meetings and watch people skirt around essential issues, ignore significant problems, and avoid any level of confrontation, even if it would be productive. Read More

6 ways to engage your audience when speaking virtually

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Speaking dynamically can be a challenge when you’re on a video call. Here’s how to draw your audience in, no matter what you’re talking about.

6 ways to engage your audience when speaking virtually

 

Speaking virtually can be an enormous challenge if you want to inspire your audience. After all, listeners don’t receive the usual visual cues from a virtual speaker, nor do they hear the presenter’s voice with the same clarity that characterizes in-person communication.
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One Picasso A Day?

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If one were to ask what is the most loyal thing in the world, it would be the ‘ bodyclock‘. Time after time, day after day, it never lets you down in waking us up. I guess, that too, is a creature of habit.  Read More

There’s No Better Time for Brands to Bet on Augmented Reality

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The way we shop is changing, and brands that don’t keep up will miss out on demand generation

Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Kathleen Gambarelli, global head of product marketing for performance solutions, demonstrates two key ways that AR technology can instill confidence and inspiration in consumers—and the brands trying it out. Read More

Destination Branding

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Saudi Arabia to Spend $1 Trillion Over a Decade to Build a Global Tourism Economy

Skift Take

With a goal to attract 100 million tourists a year by 2030, Saudi Arabia realizes that it will have to promote itself aggressively as a leisure destination. A trillion dollars looks pretty aggressive.

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