Amazon Echo, Amazon Halo Band, even Amazon Astro. The list goes on, but here’s why hardware is at the core of a much bigger strategy for the ecommerce giant. It may be best-known as an online retailer, but Amazon has also grown into a giant of the tech world with a vast portfolio of devices, from e-readers to video doorbells and everything in between.
Many managers don’t convey the right amount of information, but those who under communicate pay a steeper price. A boss who overloads you with information may be frustrating, but one who leaves you in the dark may come off as uncaring. That’s the key finding from a new study that examines how employees perceive managers who assume that less is more when it comes to communicating at work.
We live in different corners of the world, in India and the United States, where we work to help companies in our respective countries assess and redesign their talent strategies. We live and work in vastly different economic, social, and cultural contexts. And so, you might think the client challenges we come across would be quite different. Read More
Every brand has a story to tell. But consumers only have so much time, energy, and attention. You will need to find a story that cuts through our collective “story fatigue” and find creative ways to deploy it. Read More
From birdsong to a simulated corporate workplace, these sounds can help you settle into whatever task is at hand. This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Listening to minimalist music helps me get into a working groove. Read More
Consumer trust in a brand has become crucial to purchase decisions. Some 51% of consumers say online content adjacency influences their trust in a brand, and 69% say their level of trust influences their decision to engage with a brand’s products and services. Read More
Marketing and brand strategy consultant Ulli Appelbaum offers four simple ways you can overcome mental biases and become a better creative problem solver. Creativity and creative problem-solving are highly valued and sought-after skills, especially in the world of business and marketing. Read More
Agencies are getting savvier at using artificial intelligence as data comes into greater focus as marketing and information technology are becoming more entwined.
Some studies back this up. For example, 81 percent of marketing and IT leaders surveyed by data platform Lytics said their two departments will become more involved in marketing over the next five years, while 66% of marketers plan to integrate AI into their marketing stack. Read More
A few years ago in this space I reflected upon my old Datsun 210 hatchback, and how when its battery died I could get it running again with a simple kickstart. All I needed was a few friends to give the car a push and help me generate some forward motion so I could pop the clutch and restart the engine. The point I was trying to illustrate was that momentum beats perfection, not only for dead batteries but for business. Read More
Sustainability questions remain front-and-centre for business, but new studies shed light on both the ways in which we underestimate the popularity of such measures and the effectiveness of an increasingly popular, pragmatic response: plant-based meat.
