Knowledge @ ISD Global

A Life in Concert: Singing from The Same Hymn Sheet

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35 Years. Three and a half decades. That’s more than a lifetime. Especially in a high intensity, creatively volatile and brutally competitive industry like entertainment.

To be at the leading edge of live entertainment, spanning multiple continents, engaging the most magnificent talent from the sub-continent that has graced our planet and to do that consistently while clocking over 1000 live shows is enough and more testimony to the visionary zeal and unbridled passion of Salman Ahmed, Founder of PME (Portfolio Managing Events).

The Seven Wonders of Branding

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About+V2

Have you recently become brand saturated and blogged out? I sure have. In my desire to keep up with the evolving “body of knowledge,” I’ve been increasingly subjected to a bunch of babble about brands and branding. Everything from what a brand actually is to the critical importance of brand names and brand positioning. And it has been coming from everywhere: from authors and the media to academics and agencies. Here are my seven wonders of branding (as in, I wonder why these dated concepts still flourish in these postmodern times):

These 19 brands are helping people sharpen their minds, look good, and improve their health

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ezgif.com-gif-makerThe brands we trust with our physical and mental well-being play a unique role in our lives. From jeans and make-up, to fitness recovery and fertility, these companies are building relationships with customers beyond the products they’re selling. As Brands That Matter honorees, the following 20 brands demonstrated a commitment to mind and body—whether that’s fighting hunger, making food more sustainable, or preventing skin cancer.