A short observation on brand preference. Think of a soft drink brand.
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Most brands start creating content without first planning how to make it effective and profitable. Here’s how to do it.
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Stanford’s Jeremy Utley proposes approaching creativity with a “begun” mentality, where innovation is incorporated into daily practice instead of occurring only in sprints.
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Younger Brits are finding emojis essential to self-expression and togetherness in digital communication, a new study suggests.
Canva is aiming at Google Docs and Microsoft Word with a collaborative word processor that eliminates writer’s block.
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Master the most important technique required to achieve all of your goals.
Persuaded by her parents to study science and engineering, Jayshree Seth retained her humanities mindset while becoming the first chief science advocate at the 3M company.
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Editor’s note (2022): To mark our 100th anniversary, we’re highlighting 12 of our very favorite articles. Subscribers can access all 12 at any time and, for nonsubscribers, we’re unlocking one per month this year.
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No. The arithmetic may not look right. Contrarian and defies established norm. Yes.
But, dare I say, this is the new math.
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