For the last two years, the tourism industry was at a standstill, with little reason to spend its scarce dollars on advertising when few people were allowed to cross borders.
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Your brand is at the heart of your identity, your product, and your mission. It’s the narrative you weave throughout your scale journey. In order for this narrative to resonate with your customers it needs to be relevant to their lives.
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A personal brand is no longer just something that’s “nice to have” or “for certain people.” The internet has made it essential for everyone to take control of their personal brand and develop it well.
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Being a great communicator can be tough, but it’s extremely helpful in business and in life. By avoiding the following four blunders, you’ll automatically be in a better position to communicate effectively.
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In this excerpt from “One Bold Move a Day,” author Shanna Hocking shares her leadership journey to help other women fulfill their potential.
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A longstanding concern for advertising, but attention really stole the conversation on WARC over the course of 2022, as writers considered its effect on reach, creative effectiveness, and across sectors and categories.
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From abandoned buildings to sunsets, pros from around the world share the things that they consider (subjectively) off-limits.
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Inclusive advertising is tricky at the best of times. Addressing some of this year’s highlights and lowlights, Jules Griffith of Lively asks: how far can a creative campaign really travel?
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Many managers worry that algorithms alienate those who would rather deal with a real person than a robot. New research from Wharton’s Stefano Puntoni looks at how the attitudes of customers are influenced by algorithmic versus human decision-making.
As a leader, it is your job to be a great storyteller and bring your team together.
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