It’s time to make it personal.“From now on, leading-edge companies—whether they sell to consumers or businesses— will find that the next competitive battleground lies in staging experiences.”
It’s time to make it personal.It’s time to make it personal.
Supporting local filmmakers, Season 2 of the ‘We Create Drama’ competition is now open for entries.
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As ever, Bob Hoffman shoots from the hip in his inimitable style in this conversation with Jon Evans for Uncensored CMO.
Listen to it here..
If you’re feeling angry, disappointed, frustrated or powerless in any area of your life, I promise that these eight life lessons I’ve learned will change everything for you.
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Sometimes, you shouldn’t turn away
One of the best pieces of advice I ever got about marriage was: “Don’t fall out of love at the same time.”
“Generative conversations,” in which multiple perspectives are integrated to kindle new solutions, are a powerful way to address the complex challenges facing organizations. Experts from Wharton and SEB explain the neuroscience behind why they work.
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In this age of screens, smartphones, virtual assistants, and voice-enabled speakers, we are constantly bombarded by visual and auditory suggestions of things to do, products to buy, and media to consume. Yet are all these messages created equal?
Let’s look at a key question of consumer marketing – do buyers need to perceive a meaningful difference to regularly buy a brand (i.e., show preference or loyalty)?
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