Knowledge @ ISD Global

Is there a case to revisit the Case Study Method?

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Back in the 1920s, Harvard Business School(HBS) professors decided to develop and experiment with innovative and unique business instruction methods. As the first school in the world to design a signature, distinctive program in business, later to be called the MBA, there was a need for a teaching method that would benefit this novel approach.
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Steve Jobs Said Your Overall Happiness in Life Really Comes Down to Asking 4 Simple QuestionsBefore his untimely death, Steve Jobs gave us a powerful lesson on living the best possible life.

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The co-founder of Apple delivered these words to a newly minted class of Stanford University graduates in 2005. Not long before the commencement, Jobs had been diagnosed with pancreatic cancer and was given between three and six months to live.

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Why the Medium Shapes the Message in Marketing

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Talking chatting speech bubble chat forum conversation online messaging design element.

Consumers love to share their opinions, whether it’s a scathing one-star review on a hated product or telling friends about a delicious new restaurant. There is plenty of marketing research on what consumers love to talk about, but far less on how they talk about it. Is talking better than writing to get the message across, or is writing more influential
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