Elon Musk is ready to ‘try a little advertising’ after avoiding it for two decades
“Brand decides to advertise” might seem like an unusual headline, it’s one that’s taken over the business press following Tesla’s annual shareholder meeting in Austin, Texas.
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An individual’s personal sense of achievement looks a little different post-pandemic.
It’s no less ambitious, but rather than being laser-focused on a person’s job, it’s spread across a range of factors that contribute to their sense of fulfillment.
Diageo, the global drinks giant, is leaning on its super premium segment to drive the company’s growth because it sees huge headroom, says the company’s president for Europe.
Conversations with a video artist and innovation researchers about the new technology.
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Since I originally wrote an article on Using ChatGPT for marketing just after ChatGPT launched, there has been a whirlwind of developments from OpenAI and their partners. For marketers who are busy with their day job, this can be bewildering and you can miss some of the key developments, so here I’ll summarise some of the main developments in a brief timeline and how significant I see them to be.
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Employees and employers grappling with return-to-office policies and hybrid workspaces are now dealing with shifting views on what true productivity looks like, literally.
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A psychologist helps you decide when you should be doing your most focused and deepest work, and when you should be doing less cognitively demanding work.
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Russian composer Igor Stravinsky reportedly did a 15-minute headstand each morning. Inventor Nikola Tesla performed 100 toe curls every night. Poet and author Maya Angelou only wrote in hotel rooms.
We may snicker at the quirks of famous creators, but we all have entrenched habits, whether we’re aware of them or not. In fact, research shows that about 43% of our everyday actions are habitual. Your morning espresso? Habit. Choosing an aisle or window seat? Habit.
Tricky problems must be shaped before they can be solved. To start that process, and stimulate novel thinking, leaders should look through multiple lenses.
Julius Yls, Co-Founder at Spongelii & Art Technologist
Julius Yls is a Technologist and Art Educator, and operates at the bleeding edge of new age technologies, art and visual communication.
