Following the censuring of an influencer for Pretty Little Thing for posting about the brand outside of an advertising context, Billion Dollar Boy’s Ed East explores where the rules suggest some murky standards.
It took just eight days for the first Influencer Marketing story of the year to hit the news pages. 2020 starting where 2019 left off, with a bombardment of negativity from the traditional media. Read More
“If your compassion does not include yourself, it is incomplete.” — Jack Kornfield
I remember sitting in the middle of a tech conference years ago when I first founded my company, JotForm. I watched as, one by one, established entrepreneurs took turns in sharing their stories of success. Every time one would get up to speak, I heard this small, nagging voice in my head tell me: You’re not good enough. Read More
Cheetos and MC Hammer are both returning to make a pop culture splash as the Frito-Lay brand and rapper are teaming up for the dusty treat’s return to the Super Bowl after a decade away. Read More
Innovations push into new areas, but finding rich sources of opportunity is difficult – Lloyd Scott, of Frontier, explores how these areas may lie in the unspoken, in taboos. Read More
You have more power than you think—here’s how to harness it. Read More
Marketers are confusing “clicks and listens” to buying. Marketers seek reliable data on how many people have viewed or heard particular advertising messages. The “view/hear mindset” is captivating for marketers. Clicks feed egos. Read More
This counterintuitive exercise can spark creativity. Read More
The growth of the digital health and wellness sector is affecting the marketing approach of brands outside the category, some of which are integrating health and wellness into their offerings. Read More
Privacy concerns have reached a boiling point. Consumers, regulators, Web browsers, advertisers, and brands… all are evolving to meet the changing privacy landscape. Marketers are considering how to best reach customers while respecting their privacy. Read More
