Facebook is pouring resources into making Facebook Live catch on, even running outdoor ads for the service to teach people how and when to use it. Now, Facebook is testing real-time ads brands and publishers can use to alert people to live broadcasts.
At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business.
With 69% of all internet traffic expected to be video by 2017, can your business afford to avoid vlogging?
Do you even know what vlogging is?
And just in case you’re not sure, it’s not pronounced “vee – log”, it’s “vlog” – like blog.
Conversion rates, clicks, and opens are just some of the metrics that email marketers spend ages analyzing and interpreting. Marketers frequently have the right tools to view this type of basic data regarding their campaigns, but they rarely go beyond such preliminary data to see more advanced information.
