Flowchart: Use the Right Digital Advertising Strategies and Metrics for Your Campaigns [Infographic]
Every digital marketing campaign comes down to selecting the right strategy, applying the right tactics, and using the right metrics to measure campaign results.
But how do marketers decide which strategy, tactics, and performance metrics will help them achieve their marketing campaign goals? Read More
10 Must-See New Vehicles Revealed at the Geneva Motor Show
Imagine that Arby’s missed their chance to tweet Pharrell Williams for stealing their hat during the Grammys in 2014. Let’s just say Arby’s would’ve lost out on major audience engagement: more than 75,000 retweets by the following morning; loads of valuable press in MediaPost, The Wall Street Journal, USA Today, Adweek, Ad Age and others; Read More
Psst. I have a secret. I’m talking to you, CEO.
While your counterparts are handwringing about how to grow their business by earning more customers, or by stealing more customers from their competition, you and I are going to have a Zen moment. Read More
I just read a story about an old lady and her terminally ill husband.
He fell down in the bathroom and couldn’t get up.
The old lady couldn’t lift him herself, so she called emergency services. Read More
Brewer Heineken has beaten Coca-Cola to become the world’s most awarded advertiser in 2016, with campaigns such as Le Big Swim for its Kronenbourg 1664 brand featuring football star-turned-actor Eric Cantona helping it to the top spot.
The list, published as part of The Gunn Report for Media, out today, combines the winners of media innovation, creativity and advertising effectiveness awards across 40 countries, including the U.K., U.S., Brazil and China, as well as emerging markets such as Colombia and Lebanon. It then awards points to ads based on whether they won best in show, gold, silver or bronze.
Often people with subject matter expertise have great difficulty in presenting to a group, even though with friends they may be upbeat and entertaining. The most common mistakes include:
- Can’t manage anxiety;
- Don’t relate to audience;
- It’s all one-way; or
- It’s boring!
Develop these nine skills so you avoid these mistakes. Read More
Bloomberg Businessweek Creative Director Rob Vargas, on what goes into making the magazine’s provocative covers, how he handles sensational and sensitive subject matter, and why acknowledging that he was always going to come up with terrible ideas opened up his way of thinking. Read More
