Kellogg faculty on what it takes to ensure your new product or great idea takes off.
Innovation is often touted as a cure-all for businesses, public policy, and one’s own career path. But some innovations are more successful than others. Here, Kellogg faculty provide research and insights into what makes an innovation—from a new product to a great idea—take off. Read More
Campaign shows how AI makes businesses more efficient
Some Marketers Want More Ad Testing, Less Debating About Metrics
Not every marketer is obsessed with how much time consumers spend with their digital ads or how many pixels they see. They’re less hung up on whether they pay for five seconds of screen time or 10 seconds, or how their ad efforts compare with TV campaigns. Read More
Executives from Messenger, Twitter and Viber discussed some of the biggest early wins for branded chatbots at SXSW this month. Read More
For the Droga5 founder’s ‘unbounded creative skill’
David Droga, founder and creative chairman of Droga5, will be honored by the Cannes Lions International Festival of Creativity with the Lion of St. Mark. The honor is given each year to someone who has made outstanding contributions to the creative community. Read More
Don’t be fooled: here are a few examples of brands getting in on the 1 April fun early.
In the past few days, Marketing has received the usual number of joke press releases about new outlandish products and ad campaigns. Despite being entirely false, the press material also tends to contain more spelling and grammar mistakes than usual.
Learn from one of the smartest people in history.
Marketers Halting YouTube Buys Puts Pressure on Media Shops
The move by major marketers like AT&T, Verizon, Johnson & Johnson and GlaxoSmithKline to halt spending on YouTube due to ads running next to unsafe content is pushing media agencies to pressure Google to create a safer environment for advertisers. Read More
With the media landscape becoming ever more complex, brands face difficult choices over whether to go in-house or continue to rely on outside agencies.
So if they stick with their agencies – whether a one-stop, network shop or a “best of breed” agency alliance – it is essential for brand marketers to adhere to some core principles to get the most out of the relationship. Read More
If you’re sending emails to customers, you want your messages to look good when they land in the inbox.
Because when your emails look good, your business looks good too.
