Choosing the right digital marketing agency for your B2B company may sound as overwhelming as making the calculations for an Apollo rocket launch. It may also feel as risky as space travel: If you’ve never done it, working with a B2B digital marketing agency is a bold exploration of unknown territories. Read More
Calibri has been Microsoft’s default font since 2007. That means Calibri is likely what you used for your last PowerPoint presentation, or Excel doc, without giving it a second thought. Read More
Includes an interactive video
Even as some marketers question how much Snapchat is interested in cultivating relationships with influencers, brands like Ikea are leaning on social stars to amplify campaigns. Read More
Ever since the poop emoji went viral, brands have experimented with ways to use the expressive icons to connect with consumers. Read More
When absurd advertising tropes collide
Old Spice and Wieden + Kennedy had an amusing hit in 2014 with “Momsong,” featuring mothers bemoaning, in song, how Old Spice had sprayed their boys into men. Read More
Absolut is marking its long-standing support for LGBT rights with a provocative new film created by Bartle Bogle Hegarty.
The agency was appointed as the global creative lead for the Pernod Ricard-owned vodka brand last October, after four years in which Sid Lee had held the account. Read More
People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not a new concept. From its earliest days with the postal service through its evolution into telemarketing, email, SMS and push, it has evolved. Read More
The Pentagram Papers have been published since the ’70s and are the firm’s only promotional material.
If you’re one of the lucky few, you’ll open your mailbox about once a year to find a slim black volume with the words “Pentagram Papers” in block lettering at the top. Read More
Opinion: Brands should work to create a symbiotic relationship with messaging apps
The application bubble has burst. A handful of years ago, any consumer brand was expected to have an app. From toys, to cola, to potato chips, a branded app was a key component to any mobile strategy. But all of that has changed. Read More
Are you looking to improve your marketing strategies to help grow your business but aren’t sure how to go about it? A top expert gives his insights.
As a business owner, you may be looking to attract more customers in order to grow your business. There’s a wealth of good marketing ideas and tools out there but it all can take time to implement. And it may take you away from all the other work you have to do. Read More
