Adidas’s Futurecraft 4D, a winner in the 2017 Innovation By Design Awards, is the first 3D-printed running shoe to deliver on the promise of mass customization. But it hasn’t been easy getting here.
The marketing agency partnership is tricky to juggle. You’ve got a lot of projects in the air and only two hands with which to keep them aloft: one hand being the agency, and the other being yourself. Read More
Content marketers found their happy place
When Microsoft announced it was acquiring LinkedIn for $26 billion last December, the tech world responded with a collective “Huh?”
As online platforms become cluttered with ads, marketers are challenged to find new ways to connect with their customers. One rising trend they should pay attention to is “influencer marketing,” or using the power of popular people to reach your target market, according to this opinion piece by Aprajita Jain, a brand marketing evangelist at Google.
Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to a recent report from Kantar Media.
Timed to GoT finale, spot heralds a new kind of networking
Peter Dinklage isn’t just the conflicted lead in television’s hottest show. He’s also the face of a weighty new product launch campaign from IT giant Cisco.
Researchers from the University of Tokyo’s Graduate School of Engineering have created a temporary tattoo-style sensor that can be comfortably worn for up to a week.
In January 2016, Reebok combined its editorial, public relations and social media team and called it “the newsroom.” At the Digiday Content Marketing Summit held Aug. 14-16 in Vail, Colorado, the newsroom’s global head of editorial Blair Hammond discussed how the company takes risks in real-time marketing.
From left, Mohammad Nurur Rahman, senior creative director of Grey Advertising Bangladesh Ltd; Taufique Mahmud, consulting executive creative director of Mediacom Ltd; Shariful Islam, managing director of Bangladesh Brand Forum (BBF); Tanzeen Ferdous Alam, head for home care, foods and refreshment at Unilever Bangladesh, and Shakib Chowdhury, executive creative director of Bitopi Advertising Ltd, attend the seventh edition of Communication Summit—an initiative of BBF—at Le Meridien Dhaka. Photo: BBF
