Though image-enabled search technology is gaining traction within the retail industry, it remains murky whether or not consumers will actually adopt it as a common practice in identifying products and making purchases.
It’s also adding Nielsen measurement
Adobe is rolling out new offerings for targeting users across connected TVs.
The bots have arrived, and there was plenty of chatter at New York’s Advertising Week about whether artificial intelligence will replace the traditional marketer. Yet fearing technology, instead of embracing it, is a missed opportunity to enhance the creative process.
To say that the digital era ushered in change throughout the food industry is an understatement, and no restaurant or food retailer has been immune during the ongoing transformation — a theme seen throughout the National Retail Federation’s annual Shop.orgconference that took place in Los Angeles last week.
Consumers use e-commerce mobile apps mostly to receive deals/offers, for the flexibility to buy anytime, and to compare prices, according to recent research from Clutch.
The report was based on data from a survey of 505 consumers in the United States who use e-commerce apps on their smartphones at least two or three times per month; 37% use e-commerce apps once per day or more.
Fully 68% of respondents say they use e-commerce apps to receive deals/offers.
Some 64% use e-commerce apps for the flexibility to buy anytime, and 62% use e-commerce apps to compare prices.
The nonprofit is rolling out a new design system, accompanied by a guide to why it matters and how to use it.
![The system is like a kit of parts and offers the ACLU and its affiliates flexibility in how it’s implemented. [Image: courtesy Open]](https://assets.fastcompany.com/image/upload/w_394,h_221,c_fit,f_auto,q_auto:best,fl_lossy/wp-cms/uploads/sites/4/2017/09/2b-the-aclus-new-identity-is-a-guide-to-design-for-resistance-1024x576.jpg)
No-frills air carrier Southwest is introducing a new campaign inspired by the reasons why customers fly the airline, and it breaks the mold of what you might think of your seatmate. The campaign, ‘Behind Every Seat is a Story, Behind Every Story is the Reason for Transfarency’ tells the real stories behind the airline’s passengers.
Snapchat is expanding the program’s scope to include companies that specialize in producing the content that appears after people swipe up on an ad.
Snapchat is tripling the number of companies it has certified as official “Creative Partners.”
Creative teams are always on the cutting edge of fashion… what with all those different hats they wear.
Team leads are not just coming up with concepts but also coordinating with various teams throughout the business, managing employees (in-house, remote, and freelance), tracking results, and, oh yeah, making sure all the creative work gets done on time. Read More
Twitter’s chief executive Jack Dorsey has promised to make it simpler for advertisers to work the platform
