How can marketers who are ready to fully embrace influencer marketing ensure they are getting it right in the coming year? Branded Entertainment Network’s global chief campaign officer has five points to consider.
The emotion split of emoji
Tweets containing a brand name and an emoji have grown in number by 49% since September 2015 making it more important than ever for comms managers to be able to dissect the purpose and intent of the colourful sprites in messages from the public.
Plus, an algorithm that can identify new social-media hashtags as they emerge. Read More
A third of email marketers still have not adopted responsive design, according to a Litmus report released Friday. Read More
‘Here to Create’ campaign features star athletes and other celebs
In the ad, stars wax philosophical about the intersection of fashion, music and sports.
Adidas
Snapchat had a tough but busy year. After a disappointing earnings call in November, ad buyers continue to reserve Snapchat campaigns for the “experimental” portions of their budgets, a slim 10 to 20 percent.
Tesla is reworking its approach to in-car navigation, and will deploy a “major navigation overhaul” in “early 2018,” per Tesla CEO Elon Musk, who shared the news in response to a customer inquiry on Twitter. Musk added that the rollout will only take place after current testing underway is complete, but that it will be “light-years ahead” of the current navigation offering included in Tesla vehicles.
Are you a part of the 96 percent of businesses using social media for your business? These days, it seems like a silly question to ask. Social media marketing has been a mainstay for businesses for more than a decade now, and it has become fully ingrained as a legitimate, if not necessary component to a successful online marketing strategy. Read More
