People are drowning in content. Author and strategist Mark Schaefer coined the term “Content Shock” to describe the exponential rise of content on the Internet in relation to people’s finite time and attention. Jason Miller has the solution to help your organization survive in the era of Content Shock: content that rocks!
Coca-Cola has announced its global goal to collect and recycle the equivalent of every can or bottle it sells by 2030.
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This year, Super Bowl commercials cost $5 million for a 30-second ad. While that’s a lot of eyeballs–most of which actually pay attention to the commercials, since the event has become the Super Bowl of advertising–it’s also a lot of money.
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Need your blog posts to generate more leads?
Looking for tips to turn more readers into loyal email subscribers?
In this article, you’ll learn how to combine blog posts and content upgrades into a package that generates warm leads.
Marketing experts give us their takes on the future of social media marketing, and how you can best follow the trends for your business. Read More
Whether you’re a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is tough.
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The problem with the soda is right there in the name: It’s neither healthy-seeming enough to thrive as a diet drink nor tasty enough to thrive as a cola. Read More
Instagram is quickly becoming Nike’s go-to social network. The brand uploaded over a third of its social content to its global @nike and London @nikelondon Instagram accounts last year, while more than half went to Twitter and 13 percent went to Facebook, according to social analytics firm Share Creative. Read More
Coca-Cola has revealed its new typeface designed by British graphic designer Neville Brody, marking the first time that the brand has had its own unique font in its 130-year history.
