Celebrating the stuff you breathe, and the sneakers
Breathing. Everybody does it, but it’s especially important for athletes.
The Interactive Advertising Bureau (IAB) is turning a spotlight on what it calls ‘direct brands’ — or digitally-native vertical companies like Casper, Glossier, and Warby Parker — with a first-ever list of the top 250 companies in this burgeoning retail space. Direct brands, per the IAB, are characterized by digital and social media-savvy storefronts that sell self-branded goods, with product development heavily governed by online data and consumer feedback.
On the heels of better-than-expected fourth-quarter earnings, Snap is offering its Marketing API to the entire developer community. Since launching the program in late 2016, Snap has only made its Marketing API available to select members of partners.
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The World Federation of Advertisers (WFA) has surveyed top marketers, learning that programmatic budgets will grow by 11% in 2018 despite ongoing industry concerns around transparency and the “murky” media supply chain.
THE TECH INDUSTRY is having a moment of reflection. Even Mark Zuckerberg and Tim Cook are talking openly about the downsides of software and algorithms mediating our lives. And while calls for regulation have been met with increased lobbying to block or shape any rules, some people around the industry are entertaining forms of self regulation. One idea swirling around: Should the programmers and data scientists massaging our data sign a kind of digital Hippocratic oath?
Whole Foods has released a series of quirky ads in a bid to show off the grocer’s array of offerings, like its in-store wine bar and a plethora of gourmet cheeses.
MISHA EUCEPH WAS nervous. The public radio producer had started a podcast as a side project in early 2017, and the exploration of her experience as a Pakistani-American immigrant had taken off faster than she’d ever imagined, making its way to the top 50 in the Society & Culture category on Apple’s Podcasts chart and attracting some big-name advertisers. Read More
Snap could reap additional revenue by opening up its in-app store to outside brands and selling sponsored listings within it.
Snap is going to try to sell people physical goods again, after the boom-then-bust of its video-recording sunglasses, Spectacles. But instead of making people line up in random places, the camera company will set up shop within its flagship mobile app. Read More
The Super Bowl is approaching, and as in years past, the cost for a single 30-second spot during the game is astronomical. This year, spots range from $5 million to $5.2 million, before production costs and agency fees. That price tag places a lot of pressure on one ad — although it’s worth noting that last year’s Super Bowl spots amassed millions of views on YouTube and Facebook after they aired during the game, according to iSpot.tv data.
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In our age of information overload, engaging your audience is more challenging than ever. It often seems that novel digital experiences, such as interactive video and virtual reality, are the solutions to cutting through the noise. But even though they are immersive and exciting, those approaches don’t always fit into customers’ lifestyles.
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