McDonald’s is taking a stand on climate change by becoming the first global restaurant company to set approved science-based target to reduce greenhouse gas emissions.
Content marketing can be a powerful tool for building brand awareness, encouraging consideration of your product or service, and converting prospects into leads and customers.
All those steps on the sales journey are important, but how, exactly, do you measure the effects of your content marketing on each of them? Brand awareness can be a vague concept, for example, and conversion could have happened thanks to any number of factors.
The team at content marketing agency Brandpoint explored content measurement a few years ago, and it’s back with an updated infographic and new tips for how to measure your content marketing.
Agency Network: Y&R
Published/Aired: March 2018
Posted: March 13, 2018
Grey, BBDO, Ogilvy and others weigh in
Sense New York celebrated some of the year’s strongest women with these striking cards.
Sense New York
Deliveroo Will Be Making a Food Billboard of Meat and Veggie Burgers
The future of growth belongs to product driven companies. At HubSpot, we realized this a few years ago, which is why we disrupted our own business model before anyone else could.
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In today’s connected consumer environment, it’s becoming increasingly clear that social commerce isn’t just a trend. Rather, it’s a channel that has huge possibilities for selling and it’s a growing force that retailers can’t ignore.
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Around 250,000 bottles of Jane Walker will be available in the US / Johnnie Walker
Johnnie Walker is to temporarily replace its traditional top-hatted male mascot with a female version of its logo in a bid to broaden its appeal among women and support empowerment causes.
Find out what’s hot and what’s not in the startup space today.
Image credit: Caiaimage/Agnieszka Olek | Getty Images
When it comes to business, the tides are always changing. And to be successful as an entrepreneur, it’s important to keep up to date with what’s trending in the startup world. To identify and understand what’s hot and what’s not right now, Kempler Industries analyzed data from 200 of the world’s top startups, as ranked by the website Startup Ranking.
