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May 24, 2018
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This summer’s most inspiring design books

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Ten of Co.Design‘s favorite new tiles, whether you’re looking for beach reads or serious academic research.

Summer is a time for creative renewal, and for many of us, that means new books. 2018’s most exciting new design books have something for everyone, whether you just want to peruse coffee table eye candy or you finally have time to pore over the essays you didn’t have a chance to read during the winter. We’ve compiled some of the most compelling new and forthcoming releases, from significant design research to pure, unadulterated fun. Find the first 10 titles below, and stay tuned for part two. Read More

May 12, 2018
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5 ways brands can win in the “don’t just sit there” economy

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The first part of 2018 has blown the lid off of a long-time conversation around the relationship between corporations and social responsibility. Most well-established companies already have CSR programs and many of them do some amazing things. Consider the work that wins at competitions like Engage for Good and Cynopsis Social Good Awards as solid case studies. Read More

May 5, 2018
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5 THINGS YOU CAN DO WHEN THE CUSTOMER SERVICE BAR RAISES YET AGAIN

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With more companies providing over-the-top customer service experiences, learn what you can do to keep pace and even compete.

When it comes to customer service today, the bar is constantly being raised. Just recently, Amazon began delivering packages to locked cars. The service is designed for people who are concerned about their orders disappearing from their front porches or getting swallowed up in their company’s mailroom. Read More

May 1, 2018
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THE CREATIVITY TOP 5 BRAND IDEAS OF THE WEEK

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In this week’s episode, Burger King and McDonald’s are up to more clever antics, a youth charity makes a lighthearted dark move, Errol Morris directs AT&T’s latest shockers and a newspaper makes a bold statement.

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This article first appeared in www.adage.com
Guest Author: Ann-Christine Diaz is the Creativity Editor at Ad Age. She has been covering the creative world of advertising and marketing for more than a decade. Outside of the job, she can be found getting in touch with her own creativity.