The time for brands to begin tuning their online presence for voice has arrived, says Michael Jenkins. Here is a brief guide to navigating the data barrier to voice marketing, AI in voice SEO and improving your searchability. Read More
Transparent communication and strong employee experiences are all important to driving culture that will motivate and retain top talent. Read More
The Home of Tomorrow. Charles Schridde for Motorola, 1961.
Post-war artists sold us a vision of a luxurious, automated suburban lifestyle Read More
In the age of #MeToo, where does the advertising industry stand? Read More
The World Cup logo has been at the center of FIFA’s marketing and branding effort over the past 15 years as it evolved from a soccer organization into a global cultural powerhouse. Read More
Patrick Dolan is president and COO of the Interactive Advertising Bureau, or IAB, which midwifed the idea of standardized advertising units in online display ads into a reality that still governs that side of the online ad business. Read More
So, you’ve just turned forty. Or you’re forty-ish. Or forty-adjacent, maybe. However you phrase it, congratulations are in order! The actuarial tables say you’re in the prime of your life! But, alas! You’re in advertising, and the actuarial tables for your advertising career say that you should’ve died 5 years ago. But you’re a survivor and if anyone with salt and pepper hair can keep going in this business, it’s you. So, if you’re newly 40 or just curious about that one person in your agency who doesn’t know who Post Malone is, here’s a handy guide to some of the Bullshit Myths and Cold, Hard Realities of being 40ish in advertising. Read More
A collection of beer mats inspired by memorable moments from FIFA World Cuptournaments, created by 20 graphic designers, has been released to coincide with this year’s tournament in Russia.
FOR YEARS, ANDROID users have had plenty of options for listening to podcasts. The Google Play store offers perfectly competent apps, like Pocket Cast, Stitcher, and Player FM’s simply named Podcast. But Google hasn’t had a homegrown option since 2012, when it discontinued Google Listen just before the Serial-led podcast boom. Tuesday, it corrected that oversight. Google Podcasts is here, and it’s a very promising start. Read More
Everyone knows that noise from the crowd is as much a part of FIFA World Cup mania as the goals and the geopolitics. Budweiser plans to tap into the sound scene of the FIFA World Cup with noise-activated cups and a two-hour delivery service. Read More
