Small is bountiful. Adopt a 1% better plan for dramatic personal change, writes Jared Bleak Read More
Stella Artois is not a beer to be chugged, according to a new promo for the brew that has actor Luke Evans narrating a 20-minute guide to beer sipping. Read More
Can anxiety be good for you? How do I start and end my talk? Graduate School of Business Lecturer Matt Abrahams shares what he knows about crafting meaningful presentations that make lasting impressions.
Keep it complex, stupid
“We find cognitive effort at least mildly unpleasant and avoid it as much as possible.” I reread this quote about ‘System 2 thinking’ from Professor Daniel Kahneman’s Thinking, Fast and Slow recently, and realized how this may in fact be one of the causes of the dangerous oversimplification that we can see in much of modern marketing. Read More
Can it make business cards relevant again?
Apparently some people still use business cards even though technology made them obsolete a while ago. Can technology make them relevant again? Developer Oscar Falmer was probably thinking “yes” when he created this AR business card demo. Read More
In today’s competitive marketplace, consumers are empowered to drive a hard bargain. Your audience knows how to get the best price, so it’s easy to get scared into thinking that a shrewd discount strategy is the only tactic that delivers results. Read More
Marketing is evolving at an exponential rate. In fact, one survey found that 76% of respondents felt “that marketing had changed more in the past two years than in the previous 50.” Consider these digital marketing stats: By next year, mobile will account for 72% of digital ad spend. Read More
Ten pros share their tricks for staying engaged with your work. Read More
