Whether pivoting to an entirely new strategy or changing internal processes and methodologies, creating an environment where new strategies can be easily executed within a company can seem like a Herculean task. Read More
This is the sixth year that Cadillac is the exclusive partner for the Oscars, but it’s the first time that the automaker has leveraged the Academy Awards as a 360-degree platform for a new campaign. Read More
Four experts discuss CMOs’ unique opportunity to drive growth and collaboration across their companies. Read More
You can put away your large budget planned for celebrity endorsements and look to your in-house influencers instead. Read More
Have marketers forgotten about the heartstrings? Or are they too afraid to pull the wrong ones? Sam Walters says Australian marketing needs a healthy dose of emotion. Read More
The Academy Awards — or “Oscars” — is arguably one of the most important ceremonies in the movie industry. This year’s contenders include one of 2018’s blockbusters, Black Panther — a first for the Marvel franchise and an unusual pick for the Academy. It also includes another unusual entry: The Netflix film Roma — a black and white Spanish language movie by director Alfonso Cuaron — is the first film produced by the streaming service to be nominated for an Academy Award.
A new eye-tracking study shows that about 60% of commercial breaks can go unwatched by viewers. Read More
The makers of a web-based family planning calendar app utilize an effective sales philosophy: its users are its most effective marketers. Through a compensation system that rewards users of Plumlife for selling subscriptions to their online calendars, they’re gaining new sales recruits and spreading the word about their product. Read More
Grocery retail is changing rapidly, and customer expectations around loyalty are changing along with it. What do today’s consumers expect out of loyalty programs, and what can retailers do to make sure they’re offering a superior program? Read More
The idle time in our lives presents a key media opportunity. Every time we wait for a meeting to start, a friend to arrive or a plane to leave, we take out our mobile device and expect to be immediately entertained and informed. Read More
