Voice-enabled assistants remain a relatively untapped marketing channel, which is why the World Federation of Advertisers (WFA) has launched a new group to help brands understand more about the impact voice will have on the way people shop. Read More
How we answer that question has the power to shape climate-change policy. Read More
You can’t get a Starbucks franchise, but you might be able to apply for a licensed store.
Whether you’re an SEO, PR or a website owner, it’s highly likely you’ve come across DA (Domain Authority). The metric, created by industry-leading platform Moz, was designed to help search marketers understand the value of a domain, at a glance and compare it with others in the same industry or niche. Read More
Given that consumers are now spending more time using their mobile devices than they are watching TV, this new set of mobile-first creative tips from Facebook is particularly timely, and will no doubt provide some additional considerations for your upcoming ad campaigns.
Shared as part of a recent Facebook Business webinar, the tips cover a range of key mobile ad considerations, and include accompanying performance data to support their significance. Read More
The number of Airbnb properties has exploded since its founding in 2008. A hospitality management expert looks at how this has hurt hotels. Read More
“The reason it works is because empathizing, or thinking about someone in an emotional way, leads to more cognitive flexibility,” says professor Kelly Herd. Read More
Just as marketers have jockeyed for SEO position in the past decade, marketers may now look to do the same through personal assistant devices.
We downplay the importance of persistence in creative success. Read More
Quick-service restaurant chains may be able to fuel purchase intent by tapping “physiological appeals” based on sensory or behavioural imagery in their TV ads, a study published by the Journal of Advertising Research (JAR) has found. Read More
