The electronics retailer, once declared dead, thrives by offering richer in-store experiences and helping set up customers’ gadgets at home. Read More
Everything you need to know about engagement, power likes, sponcon, and trust.
Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track? Read More
Search advertising now accounts for 22 cents in every ad dollar, despite slowing overall growth and a flatlining share of all internet advertising, while voice and visual search are yet to materialise in a meaningful way. Read More
Machine-learning experts often design their algorithms to avoid some unintended consequences. But that’s not as easy for others. Read More
A long time ago, in a small town far, far away, a young man named George Lucas had an idea for a story:
A simple young farmboy gets a magic sword from an old wizard so he can defeat an evil knight, rescue a princess, and save the world. Read More
Many ideas sound interesting on paper but are not viable in practice. Some ideas are interesting and viable but not feasible without a large sum of money. Other ideas are interesting, viable and feasible with a little bit of funding and hard work.
The ubiquity of ride-sharing services such as Uber and Lyft means most people have probably spent time in one of the cars as either as a passenger or a driver. In her research, Wharton management professor Lindsey Cameron took a closer at the nature of the interactions between Uber drivers and riders, and she found there’s more going on than just efficient transportation. The interactions are often mutually beneficial, resulting in aid, comfort, friendship and even job opportunities. Cameron joined Knowledge@Wharton to discuss her paper, “Support for Social and Cultural Capital Development in Real-time Ridesharing Services,” which was co-authored by University of Michigan doctoral student Vaishnav Kameswaran and professor Tawanna Dillahunt. (Listen to the podcast at the top of this page.) Read More
Brands may benefit from understanding the difference between having a clear “perspective” versus focusing on a given purpose in their marketing. Read More
Digital video is popular, particularly for customer-facing applications. Here is what managers should consider to make video usage effective and efficient. Read More
