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groupisd

July 3, 2021
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The Three New Rules of Content Experience

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Odds are good that asking 20 people what content experience means will get you 20 different answers.

To some marketers, it’s about producing as many blog posts and emails as possible about topics related to what they’re selling, with the hope that prospects find something useful to choose from (admittedly, not a great experience for the consumer of that content). Others view it more broadly, and they include video, SEO, paid ads, and more in the mix (and, even then, the content consumer’s experience with the torrent of content is often not a priority for marketers).
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June 30, 2021
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The Power of Nudges

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When Maya Shankar was a young girl, she never dreamed that she would become senior director of behavioral economics at Google, lead the White House Behavioral Science Team under President Barack Obama, or host her own podcast, A Slight Change of Plans.

On her way to becoming a world-class violinist, she was accepted into the prestigious Juilliard School and studied under the legendary Itzhak Perlman. But an acute hand injury cut her promising career short at the tender age of 15.
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June 27, 2021
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The future is plural, unpredictable and rarely a linear path from the present

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Vision: the ability to “think about or plan for the future, using intelligence and imagination”, an “idea or hope of how something should be done, or how it will be in the future” and simply the “ability to see”- MacMillan Dictionary

The pandemic has taught that foreseeing can be more useful than forecasting. Hindsight is literally 2020 and as for 2021… Well, you have a choice to make: be a hapless passenger relinquishing responsibility for your emotions, feelings and outcomes to other people or choose to be a leader every single day, making a positive impact on those around you and taking accountability in every moment for your own beliefs and actions.

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June 24, 2021
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Post-Cookie Digital Marketing Will Be Vibrant and Seamless

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Those of us in ad tech didn’t even have to read Google’s announcement about deprecating user tracking to know that cookies and cross-site tracking were a big problem for the industry.

Governments around the world have been relentlessly tightening user privacy rules for years. Those rules mean users are now warned about cookies on every website they visit and, if they choose to “accept” the cookies, they are creepily followed around on the Web for weeks after they do so. Accordingly, users seek refuge in browsers and apps that block cookies—along with the ads and monetization those cookies enable.

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June 23, 2021
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Three Ways to Build Customer Trust in an Increasingly Out-of-Control World

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customer-relationships“I think technology is starting to lap us. It’s exceeding our ability to even keep up with what’s going on. It’s very troubling for those of us who care about democracy. And I think it’s a consequence of our turning technology into our culture, our primary religion, and turning to it as the one thing we all trust in blindly. The consequences of this manifest in our ability to trust each other and our inability of our old institutions to function the way we hoped they could.”
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June 21, 2021
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Savvy Self-Promotion

By | ISDose | No Comments

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We know that success at work depends on being—and being seen as—both competent and likable. You need people to notice your growth and accomplishments while also enjoying your company. But this puts you in a predicament. If you draw attention to the value you’ve created—to ensure that managers and peers recognize it—you risk coming across as a shameless self-promoter. Not to mention the “icky” feeling that many of us get when we self-promote (narcissists excepted).
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