The CEO of research company MotivBase offers a primer for brands on changing purchase behavior brought on by the pandemic.
Technology can be both a wonderful ally or a debilitating foe, especially when it comes to selling in the digital age.
There are numerous studies that all come to a similar conclusion— that buyers know an insane amount of information about your products and services before you ever engage with them. We can thank the internet, and specifically Google, for this. Read More
Crank up these CVS, Indeed, Frito-Lay tracks
Five brand CMOs who advertise on Spotify now find themselves immortalized in song.
Developed with FCB New York and composer Watt White, “A Song for Every CMO” celebrates these leading marketers in styles ranging from rock anthems and R&B to power ballads and country. Read More
Facebook has published a new report which looks at how consumer relationships with brands have changed over the past year, and what that means for marketing planning moving forward.
The author of Creative Doing explains how a polarizing tweet led him to examine how best to advance your professional life without obliterating your actual life.
Last week I read an interesting article about the debut of The Suicide Squad (which I caught on the plane — I give it a thumbs up), and I thought I’d talk it over with Nick Cherrier, a media expert in our Subscribed Strategy Group. Enclosed is an edited transcript of our conversation.
Most marketers say the COVID-19 pandemic has led to a wide range of changes, affecting everything from their organizational priorities and which channels they use to the metrics they rely on to measure success, according to recent research from Salesforce.
Politicians are especially deft at deflection, which is the tactic of answering a question with a question that steers the conversation in a different direction. It’s not an easy skill, but former President Donald Trump mastered it, according to Wharton operations, information and decisions professor Maurice Schweitzer. Read More
The old phrase “ashes to ashes, dust to dust” may need a makeover.
Parting Stone is a “death tech” startup that can turn the cremated remains of your loved ones into “solidified remains” that resemble smooth, stone-like objects but are in fact almost 100% ashes. Self-described as the first company to provide such a complete alternative to ashes, Parting Stone allows for a more meaningful experience that can be held comfortably, shared with others, displayed, or even scattered. Read More
Business is competitive by design. To succeed, as an individual or an organization, requires assertiveness, power, and strength. As a result, much of the language we use while doing business implies a desire to overpower—or even disempower—our competitors.
