Now that digital is disrupting every industry and job function, it is no wonder marketing has become agile.
Annual plans have given way to quarterly plans that usually end up getting scrapped for whatever is happening at the moment. Every marketing team is practicing some form of agile or reactive marketing.
In fact, today, a marketing team that can turn on a dime is critical to an organization’s growth. Read More
It’s hard to keep the content on your social channels fresh. Even with a topic calendar, it can be difficult to figure out a new angle, an original take, or something that doesn’t read and look like every other brand-created post.
Luckily, you don’t have to create everything you publish on social media platforms.
Your customers and friends likely are generating content, tagging your brand, or mentioning your products in their tweets, Instagram Stories, and TikTok videos every day. Why not incorporate that user-generated content into your brand’s social media calendar?
EI is a sought-after quality. Here are some ways people at Google look for it during the application process.
Job candidates going through the hiring process at Google may be familiar with “Googleyness,” a set of qualities typically found in people who are successful at the company and have added the most to its culture. The meaning of the eponymous adjective has changed over time and, today, includes six qualities:
The dichotomy between Brand vs Performance marketing is a false one and needs to be dissolved says Michael Lorenzos, Head of Ecommerce Growth at Bleach London. CMOs can help by aligning incentives and encouraging synergies between brand marketers and performance marketers and rewarding them for delivering on those synergies.
Brand marketing vs performance marketing. One of the classic contests of our industry; a debate that causes heated exchanges and biased arguments. Read More
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are fast, effective leadership tools that you can learn and start using in less than 15 minutes, with the potential to significantly impact your success as a leader and the engagement and productivity of the people you lead.
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by Michael Mansard, Principal Director of Subscription Strategy, Zuora & Nick Cherrier, Senior Strategist, Zuora
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Americans return about 30% of their online purchases, costing retailers billions of dollars and creating mountains of environmental waste. Gad Allon, a Wharton professor of operations, information and decisions, wants to change that.
Vinyl has reclaimed its throne as the most-popular physical music format. But can the industry meet the demand?
Ask yourself this: have you ever hired a candidate without carefully assessing their experience and history? For most leaders in major businesses, the answer will be ‘no.’ Organizations traditionally hire people based on their past record. On the surface, this makes sense: prior experience implies that people have the know-how needed to perform in a new role. Yet research increasingly indicates that this approach is becoming outdated.
