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groupisd

August 29, 2022
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Does your culture fit your strategy?

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Overhead photo of two groups of three businessmen; the groups are walking on illustrated color tiles toward the center of the image

A big culture–strategy disconnect can be catastrophic. Only a formal assessment based on objective data can tell you if your organization is ready to transform.

“Culture eats strategy for breakfast” has been one of the most lasting aphorisms in business. The phrase has been so durable because it accurately, and vividly, describes a common issue: trying to pursue a strategy that the organization isn’t ready for. Yet although the phrase nicely sums up the problem, the solutions are harder to find. Read More

August 22, 2022
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How to Become a Brand, Not an Employee

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horLearn about the quick-hitting things you can do now to begin building your brand at work.
When you’re an employee, you often think you’re expected to only do what you’re told, and you don’t always see your knowledge as valuable. The employee mindset doesn’t challenge leadership or other team members to enhance or create a new, innovative way to perform an existing process. Read More

August 17, 2022
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When brands like Uber get a bad rep, what makes customers forgive?

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When brands like Uber get a bad rep, what makes customers forgive?

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.
Just five years ago, Uber’s public reputation seemed like one big car wreck. Everything you heard about the brand back then—from the way it bullied its business into resistant markets and its treatment of drivers to a discriminatory and bro-ish corporate culture under founding CEO Travis Kalanick—was off-putting. In 2017,  #DeleteUber was trending on social media, and some half a million users requested to have their accounts canceled.

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August 15, 2022
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Competing on Analytics

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CompetingEditor’s note (2022): To mark our 100th anniversary, we’re highlighting 12 of our very favorite articles. Subscribers can access all 12 at any time and, for nonsubscribers, we’re unlocking one per month this year. For August, we’re sharing Thomas H. Davenport’s 2006 article that revealed a new breed of competitor—companies like Amazon, Procter and Gamble, and Progressive—that transformed analytics from a tool into a strategy.

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