Consumers are exposed to so many ads daily across multiple channels and devices, it has become increasingly difficult for marketers to capture audience attention. Yet, optimizing for attention enables brands to tell meaningful stories to receptive audiences, and that drives revenue.
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Here are five objectives that have proven useful during my twenty years as a tech entrepreneur.
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Expressing gratitude is good for workplace culture — and when it’s done right, it’s a positive boost to both the giver and the receiver. Here are three ways to pack more power into your thank yous.
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As a brand manager, there’s nothing you’d like more than to have an entire organization full of people who never once made a bad choice or stupid decision.
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Over the quarter century duration of my ‘career’, we have experienced a number of distinct waves of technological disruption.
In the age of the influencer, a substantial amount of brand recognition and revenue dollars can be attributed to celebrity endorsements of a product, service or brand
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Brands of all kinds that want to appear authentic must show consumers a genuine investment in their craft.
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When is the last time you took stock of your customer base? Two marketing and data experts say it’s due for a systematic review.
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After a phenomenal second edition which saw close to 40,000 entries coming in, the Kioxia ExceLENS Awards, Edition 3.0 is back.
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