Which is the most overlooked, misunderstood, underutilized asset to enable performance and impact? Trust.
Savour little known nuggets of iconic brands. Trivia that will delight, surprise, inspire and entertain. Watch the video below to know some unknown about brand Mont_Blanc! Read More
Savour little known nuggets of iconic brands. Trivia that will delight, surprise, inspire and entertain. Watch the video below to know some unknown about brand Tesla! Read More
Aditya Singh champions the International Business for brand Tanishq, a Tata product. New markets, new customer bases and new products are adornments that he sticks his neck out for. Armed with a growth mindset, Aditya is walking the walk on taking a powerhouse Indian brand like Tanishq to global markets. In this freewheeling conversation, Suresh Dinakaran, Chief Storyteller at ISD Global and Managing Editor of BrandKnew gets to know more about his approach, philosophy and practice. Watch the interview here.. Read More
Savour little known nuggets of iconic brands. Trivia that will delight, surprise, inspire and entertain. Watch the video below to know some unknown about brand Rolex! Read More
Scheduling creative inspiration is notoriously difficult. By its very nature, creativity is unpredictable; it doesn’t care about deadlines and tends to come in its own sweet time. So it’s interesting to consider that kickstarting the muse appears to be an area where artificial intelligence can provide significant creative value. Read More
Savour little known nuggets of iconic brands. Trivia that will delight, surprise, inspire and entertain. Watch the video below to know some unknown about brand Red Bull Read More
One thing I’ve seen in the more than two decades that I’ve been in the digital advertising industry is that there’s no better return on investment than when you serve the right ad to the right consumer at the right moment. Read More
One of the biggest obstacles to effective decision-making is failure to define the problem well. Invoking the power of narrative and a simple story structure can help ensure that teams are solving the right problem. Read More
