Private jets, cars, cow farts — we all know the things that are really bad for the planet. And then there’s digital advertising. A recent report from Purpose Disruptors suggests advertising adds an extra 32% to the annual carbon footprint of every person in the UK, with a hefty chunk coming from the significant computational power required to power online ad campaigns.
When you are finishing work for the day, resist the temptation to reach a natural conclusion. Then, watch what happens.
Some days, it can feel really hard to start work, especially work that requires deep, focused thinking. I had many moments while writing my latest book where I had a daily writing target to achieve but would instead sit staring at a flashing cursor for 20 minutes before something useful came out of my brain (although on some mornings, “useful” might be overstating things). All I wanted on these days was to get into flow and write, but my brain had other ideas.
Read More
14 Innovative Social Commerce Ideas To Boost Reach, Exposure And Sales
In today’s digital age, social commerce has emerged as a powerful tool for brands to expand their reach, increase exposure and drive sales. As consumers increasingly turn to social media platforms for product discovery and recommendations, it is crucial for businesses to explore innovative ways to create shoppable experiences.
Read More
Companies spend millions on antibias training each year. The goal is to create workforces that are more inclusive, and thereby more innovative and more effective. Studies show that well-managed diverse groups outperform homogeneous ones and are more committed,
Read More
According to recent surveys, Americans are reading less than ever — even while book sales are up. Prose Media’s John Hyslop parses these conflicting trends to offer clear, actionable advice for content marketers, drawing on experiences writing for major brands.
Read More
Some of the barriers to producing great creative seem to have been around forever – bad briefs being one example – but others, such as social media and hybrid working, are more recent.
Writing a good résumé is a difficult balancing act. Sometimes it can be a challenge to keep your resume length short and sweet while also including enough quality information to make a lasting impression.
“What makes people good communicators is, in essence, an ability not to be fazed by the more problematic or offbeat aspects of their own characters.”
Read More
