PepsiCo, the soft drinks and snacks giant, has attributed its ability to simultaneously raise prices and retain consumers to its ongoing marketing efforts. Read More
Here’s a look at how top retailers are embracing AI technology. Read More
Threads.
Of course you know about it. It’s the hottest thing in social media since … Mastodon?
But I don’t think Meta’s Twitter killer will work as a social media platform because I’ve seen this song and dance before, and it didn’t work then, either. So let’s explore today the case against Threads.
The Leading in the Digital Era series, originally published in HBS Working Knowledge,
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Secrets of Success: Building brands with emerging media
What do podcast ads, influencer marketing and branded content have in common?
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New research finds that AI-powered fitness coaching is more effective when users interact with real people.
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From its early days as scrappy music startup to the entertainment juggernaut of today, Spotify’s branding has evolved with the times
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The following article was written by Scott A. Snyder, a senior fellow at Wharton, adjunct professor at Penn Engineering, and chief digital officer at EVERSANA; and Hamilton Mann, group vice president, digital marketing and digital transformation at Thales.
