How cmos can weather economic headwinds and emerge poised for growth.
With looming economic headwinds, this year will test marketing’s mettle. Unfortunately, there’s not a lot of confidence among marketing leaders that they can weather the storm, let alone emerge in a position for growth.
Our study found that 2 in 3 are only moderately confident or worse in their ability to handle economic adversity and uncertainty against their revenue growth mandate.
This is a key finding in our report on how marketers can outsmart adversity. Marketers will have to build alliances with finance and IT to protect budgets and MarTech investments, and they’ll need to identify and shore up capabilities to build their confidence.
Read More in the Outsmart Adversity report..
…
Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or engage@groupisd.com or visiwww.groupisd.com/story
