Nathalie Nahai is an international speaker, consultant and author of two books: the recently published Business Unusual, and business best-seller Webs of Influence: The Psychology of Online Persuasion, which has been translated into seven languages. Here in this freewheeling conversation with Suresh Dinakaran, Managing Editor, BrandKnew(published by branding agency ISD Global), Nathalie brings to might her vast reservoir of wisdom and insights straddling the intersection between persuasive technology, ethics and the psychology of online behaviour. Nathalie’s new book Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience is pathbreaking, purposefully provocative and draws from cutting-edge research and real-world case studies, helping discover how to communicate your values and develop a future-proof brand that people believe in. Watch the interview here
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Suresh DinakaranSuresh Dinakaran is the Chief Storyteller at ISD Global, a brand strategy & creative ideations entity based out of Dubai and Managing Editor, BrandKnew. With over two decades of insights, expertise and experience in building and growing brands across multiple geographies and media platforms. Passionate about innovation, disruptive ideations, creative leadership and imaging the future apart from writing, movies, music and sports. He can be reached on suresh@groupisd.com
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