UAE’s No 1 Car Rental brand Thrifty has once again staked claim to the baggage area branding slot at Sharjah International Airport. With a captive audience and a minimum dwell time of 20 minutes as passengers await their baggage, it’s great brand exposure for Thrifty especially considering their airport counter is just a few metres away from the branded site. With this, Thrifty now has branded itself across all 4 airports in Dubai(T1/T2 & T3) and Sharjah. A strategy that is paying the brand rich dividends in terms of greater recall, brand conviction and call to action.
