ISD Global is a branding & creative communication services agency that thrives at the happy intersection of strategy, creativity, consumer & technology. We believe in branding that is state of the heart. That’s the art we practice at ISD Global. Delivering innovative disruption that is relevant, reinvigorating and result oriented. We believe that creativity is the most precious ammunition that can transform today’s brands and organizations. For a holistic overview of our services, scroll below…
Brand Strategy & Communication
ISD Global offers its clients sustainable competitive edge to build powerful and profitable brands powered by consumer insight. We define clear brand and advertising targets and ensure that clients can future-proof their brand planning and stay ahead of the competition.
Brand Identity & Launch
We create world-class brand identities that appeals, captivates and triggers momentum. The identity reflects stakeholder vision, the positioning and resonates with the brand’s core values. Your brand architecture (the relationship between your company, brands, sub-brands) is planned out so it makes sense now and in the future. We develop a brand standards guide to make sure your brand language, tone and texture is consistent across all forms of communication – a key ingredient to building a strong brand.
Brand Audit & Re-engineering
To know how your brand is performing, ISD Global can determine the strength of your brand through a brand audit. The audit can be initiated before embarking on a Brand Engineering exercise or at any time that you want to establish your brand’s power/equity in the marketplace. The brand equity is measured through analyses of four key areas: Brand awareness, brand associations, perceived quality and brand loyalty. The objective of Brand Engineering is to recalibrate your existing brand in a manner that it clearly differentiates you from your competitors, equates with your customers and then delivers on the brand promise at every interaction, both within and outside the company. We generally do it by embedding the brand identity in the marketplace using smart, cost-effective and non conventional methods.
At ISD Global we have a talent pool that can help create a brand by giving it a sustainable competitive advantage in its category. The success that we had with brands so far is entirely due to our keen sense of understanding and interpreting consumer insight. What makes our communication stand out in the market place is due to our lateral interpretations of our understanding of consumer behavior. We have an excellent portfolio of work on various brands across categories and across media. ISD Global was created to be a different type of advertising agency: one where people come to acquire good quality work that intersects consumer emotion with retail commerce. ISD Global exists to create strong and provocative relationships between brands and their consumers. The agency considers itself a thinking agency rather than just a doing agency. It believes you only create effective brand communication with a strong, two way client – agency relationship. We follow a participative, invigorating, brand consultancy approach to deliver strategy & creative solutions that are disruptive while being meaningful, innovative, incisive and at all times being relevant to the brands we work with and grow.
In keeping its image PRim and PRoper, the one thing that a brand relies on is PR. Unpaid media as they call it. PR for PRanding, PRestige and PRofits. Enough play on words. What we mean and deliver is ‘ Be seen, heard, talked about in the right place, at the right time, in the right context for the right reasons’. At ISD Global, we effectively combine the focus of a boutique public relations agency-working smarter, faster and more efficiently, with the senior-level staff experience of a large agency. Our people have counseled clients through financial and product communications crisis; developed public relations campaigns that cut through marketplace clutter helping clients increase sales and position corporations to be innovative leaders in their space. In short, our public relations practitioners have a single-minded focus on ensuring the long-term success for our clients. Thought Leadership creation remains at the fulcrum of our PR practice. Our services span many dimensions, from developing local, national and overseas public relations campaigns to audience – specific outreach efforts. The creation of the full range of marketing materials and broadcast public relations services are all part of the ISD Global’s PR repertoire
ISD Global’s foray into publishing is a compulsion of market dynamics. The focus remains on addressing needs that are hitherto unaddressed. Our first venture in this area is Brand Knew, a knewsmagloid ( our own coinage suggesting a product offering that integrates the essence of a newspaper, magazine & tabloid), that provides a holistic overview of the world of brands and branding. Its published in three avtaars – print, digital and a mobile app for both iOS and Android. You can access the digital edition at www.brandknew.groupisd.com.
Keeping the latent unmet needs of the region in mind, ISD Global is currently engaged in talks with leading American and European Film Institutes to offer Certificate/Diploma programmes to potential audiences in the GCC and the Indian Sub Continent. These would essentially involve areas like Film Production, Screenwriting, Cinematography, Sound & Picture Editing and Direction. The courses would adopt a ‘ Script to Screen ‘ approach and would be highly intensive and hands on. The programmes would be targeted across a wide spectrum of users right from the downright amateur to the budding professional who has some exposure to the area of digital filmmaking. Plans are also afoot to offer workshops completely online (apart from traditional classroom oriented approaches) in order that students based across the region can have access to learning irrespective of where they are geographically located. As things stand now, the courses would commence from latter part of the 3rd quarter of 2015.Watch this space for further updates and announcements.
Digital/Social Media Marketing
We digitell the digital.As part of our endeavor to be a holistic marcom solutions provider, we offer digital marketing services specializing in search marketing, social media marketing and design. At the heart of everything we do, and everything we create is one simple goal: connect you with your customers, every digital way possible. Because connections create emotions that build brands. We are here to help you harness the opportunity in every click, connection and conversation.For more understanding on how ISD Global can help you decipher the mysteries and opportunities emerging in the digital landscape.
Celebrity Branding Services
Celebrity brand endorsements are an extremely sought after route for brands wanting to establish an instant and broad connect with potential target groups. At ISD Global we help brands connect with the best and the brightest celebrities from the world of Hollywood, Bollywood, Sports, Super Chefs, Super Models, Designers etc. The services we provide include the entire gamut from finding a celebrity that suits the brand’s goals, budgets and markets to the complete management of the celebrity for use by the brand be it for launch, press conferences, ad campaigns, testimonials, meet and greets etc.
OOH/Outdoor Media Services
Out of Home/Ambient Media and Outdoor Media have become an increasingly potent media platform for brands wanting to create lasting recall and high impact amongst it’s audiences. At ISD Global, we have our own OOH media platforms be it Buses & Taxis or Unipoles or Building Wraps or Shipping Containers etc on major arterial roads and high traffic locations that are given out to brands. We offer the entire turn key of providing the location, designing the artworks, getting the necessary approvals, executing the production and installation.
Event Management: Concept to Execution
There are multiple touch points for brands today to engage and connect with it’s core audience. They might be in the B to B or B to C space. Events have become a strong platform to reach out and connect effectively. At ISD Global we offer the entire gamut of conceptualizing an event idea, stringing together all the ingredients that go with it be it the event concept/idea, venue, artistes, permissions, entertainment/event content, sound, stage, light, models, photography, videography etc.
Interior Design & Fit Out Solutions for Brands
We believe that what brands externalise has to be first internalised for it to be authentic and relevant. IQ(Interiors Quotient), our sister entity provides bespoke turn key interior design and fit out solutions to corporates, retails and commercial establishments that helps brands create spaces that walk the talk on their vision and objectives and facilitates a creative and productive working atmosphere. For more information on how we can transform your working space, write to email@example.com