People-based marketing requires good people

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Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest.

People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not a new concept. From its earliest days with the postal service through its evolution into telemarketing, email, SMS and push, it has evolved. Read More

How Pentagram Brands Itself

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The Pentagram Papers have been published since the ’70s and are the firm’s only promotional material.

If you’re one of the lucky few, you’ll open your mailbox about once a year to find a slim black volume with the words “Pentagram Papers” in block lettering at the top. Read More