Increase product rank in Amazon searches

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With half of all product searches starting on Amazon, the reality is that brands and retailers must play with Amazon. In my previous post, I touched on the importance of Amazon as a channel for brands. While that piece provides a foundational presence in place on Amazon, the next critical step in building awareness and revenue is to optimize your product pages to rank. This article outlines the fundamentals of Amazon Store Optimization (ASO), also known as search engine optimization for Amazon Shopping.

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10 Ways to Ruin an Email Campaign [Infographic]

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Email marketing is one of the original and often most successful forms of digital marketing. But email is kind of like your favorite restaurant—just because it’s popular doesn’t mean you can let quality slide. One bad meal (or email) can have damaging effects on a brand.

We’ve all received a marketing email with a blatant spelling error or broken link. It happens, but it doesn’t do much for the credibility of the sender, and it might just go straight to the trash. Read More