How can marketers who are ready to fully embrace influencer marketing ensure they are getting it right in the coming year? Branded Entertainment Network’s global chief campaign officer has five points to consider.
Tweets containing a brand name and an emoji have grown in number by 49% since September 2015 making it more important than ever for comms managers to be able to dissect the purpose and intent of the colourful sprites in messages from the public.
‘Here to Create’ campaign features star athletes and other celebs
In the ad, stars wax philosophical about the intersection of fashion, music and sports.