That figure is high enough for advertisers to rightfully fear that customers have a trust issue regarding native ads. But the good news is that there are steps publishers and advertisers can take to make ads more trustworthy, and thereby more effective. Read More
The design team behind the new site, Code and Theory, explained what makes its aesthetic so different.
Is The Outline the ugliest website on the web right now? Possibly, but that may not be a bad thing. Read More
Mountain Dew is kicking off 2017 with a new, mobile-first global campaign, and revamped packaging.
The new campaign’s tagline, “There’s No Feeling Like Doing,” alludes to the natural high that people experience when they’re performing an exciting activity.
The brand’s umbrella tagline remains “Do the Dew.” Read More
When making plans to grow your business in the coming year, you may want to consider using one of these emerging marketing trends.
As we head into a new year, a question that may be on the minds of many business owners is where to concentrate their marketing efforts. With the dizzying array of possibilities, it can seem difficult to sift through the different marketing trends. Read More
A lot of brands offer a continuum of basic to premium, but we think there’s risk to brands that try to stretch this far, literally from “cheap-ass” to first-class. Many travel brands in particular follow a model of low base prices and constant aggressive up selling. But in the process, they can forget all about the impact on customer experience.
With another year comes another slew of trends taking over the Internet.
These digital innovations and silly social media challenges are tempting for marketers hoping to stay socially relevant, but it takes thought, skill and creativity to execute such trendy marketing campaigns effectively. Read More