Knowledge @ ISD Global

The Blockchain Will Change Advertising. Here’s How.

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Get prepared for the next big crypto idea

Stay with us here. Despite the geeky nature of the subject, Blockchain technology, cryptocurrencies, and ICOs (Initial Coin Offering) are receiving a lot of attention, and will soon demand more of yours. This is largely thanks to the meteoric rise of Bitcoin’s value in the last few years, and its promise to bring about a fairer economic world. Read More

Why Consumers Use E-Commerce Apps

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Consumers use e-commerce mobile apps mostly to receive deals/offers, for the flexibility to buy anytime, and to compare prices, according to recent research from Clutch.

The report was based on data from a survey of 505 consumers in the United States who use e-commerce apps on their smartphones at least two or three times per month; 37% use e-commerce apps once per day or more.

Fully 68% of respondents say they use e-commerce apps to receive deals/offers.

Some 64% use e-commerce apps for the flexibility to buy anytime, and 62% use e-commerce apps to compare prices.

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