On this Oscars weekend, Samsung is celebrating the women who are helping to change the face of Hollywood and the entertainment industry by showcasing them in the latest spot for the Galaxy S9. Read More
In today’s connected consumer environment, it’s becoming increasingly clear that social commerce isn’t just a trend. Rather, it’s a channel that has huge possibilities for selling and it’s a growing force that retailers can’t ignore.
Around 250,000 bottles of Jane Walker will be available in the US / Johnnie Walker
Johnnie Walker is to temporarily replace its traditional top-hatted male mascot with a female version of its logo in a bid to broaden its appeal among women and support empowerment causes.
Find out what’s hot and what’s not in the startup space today.
When it comes to business, the tides are always changing. And to be successful as an entrepreneur, it’s important to keep up to date with what’s trending in the startup world. To identify and understand what’s hot and what’s not right now, Kempler Industries analyzed data from 200 of the world’s top startups, as ranked by the website Startup Ranking.
The Interactive Advertising Bureau (IAB) is turning a spotlight on what it calls ‘direct brands’ — or digitally-native vertical companies like Casper, Glossier, and Warby Parker — with a first-ever list of the top 250 companies in this burgeoning retail space. Direct brands, per the IAB, are characterized by digital and social media-savvy storefronts that sell self-branded goods, with product development heavily governed by online data and consumer feedback.
On the heels of better-than-expected fourth-quarter earnings, Snap is offering its Marketing API to the entire developer community. Since launching the program in late 2016, Snap has only made its Marketing API available to select members of partners.
The World Federation of Advertisers (WFA) has surveyed top marketers, learning that programmatic budgets will grow by 11% in 2018 despite ongoing industry concerns around transparency and the “murky” media supply chain.
THE TECH INDUSTRY is having a moment of reflection. Even Mark Zuckerberg and Tim Cook are talking openly about the downsides of software and algorithms mediating our lives. And while calls for regulation have been met with increased lobbying to block or shape any rules, some people around the industry are entertaining forms of self regulation. One idea swirling around: Should the programmers and data scientists massaging our data sign a kind of digital Hippocratic oath?