When Dwayne Chambers joined Asian-themed restaurant chain P.F. Chang’s China Bistro from Krispy Kreme around two years ago, he noticed the company had too many agencies, consultancies and research firms — 13 — for its small marketing budget and wasn’t doing enough to attract new consumers and keep existing ones. So Chambers decided to overhaul the chain’s marketing with a digital focus.“We need to better use our data and spend our marketing dollars more wisely to improve both digital and in-store experiences,” said Chambers, CMO for P.F. Chang’s, which has about 300 restaurants globally. Read More
When brands launch new websites, change their CMS or rebrand, SEO – and site migration in particular – is often overlooked in favour of design, content and website development. The results can be catastrophic. Tom Geekie looks at five key errors and how to avoid them.
‘Parents can’t be prepared for everything’
In the opening frames of this Fruit of the Loom ad by CP+B, CGI sizzles and swirls as a pair of pint-sized Harry Potters open a portal to another dimension in the living room.
Nearly three years ago, Under Armour launched its largest campaignaimed at women in its history—the $15 million “I Will What I Want” ad campaign starring ballerina Misty Copeland, who reads a rejection letter that included the words, “You have the wrong body for ballet.” Copeland’s ad racked up 4 million views in the first week alone.
In conversation with Airbnb CMO Jonathan Mildenhall and Wieden+Kennedy CCO Colleen DeCourcy, Sandberg discussed the importance of fostering and measuring the influence of your brand’s community.
New types of advertising jobs are shaping and impacting the industry on both the creative and business side as never before.