How YouTube handled its brand-safety crisis
In mid-March, a series of reports revealed that ads from reputable brands had been cropping up on videos from the likes of white nationalists and hate preachers. Almost overnight, hundreds of companies ranging from L’Oréal to Verizon suspended their YouTube buys. And just last week, The Times of London reported that recent U.K. election ads had appeared on videos from Islamic extremists. Thanks to YouTube’s woes, “brand safety” has been one of the digital media industry’s hot topics this year. Read More
Maybe you’re just feeling uninspired. Maybe you took a job that pays less than you’re worth. Look, I’m not here to judge. We’re all going to be working for AI in a few years anyway. So in the meantime, we might as well cash in on some easy work, compliments of the machines.
Some 60% of marketers say their organization struggles with personalization, and 74% of Web users say they are frustrated with sites that aren’t tailored to their needs, according to an infographic by MDG Advertising.
That’s a big gap in the ability to make sure visitors feel your website is relevant. Read More
These days it’s hard to avoid the admonishments of self-titled productivity gurus that we should take more control over our lives, calendars, and in-boxes. But there are countless examples of creative and entrepreneurial minds soaring to their greatest heights through the exact opposite approach. Read More
Although VR has been around for decades, the technology has only been explored seriously in the past few years. Most of this work has focused on experiential design, such as gaming and immersive retail environments. Relatively little has been done to explore the potential of using VR as a creative tool. Now that attitudes toward VR have started to mature and the technology is ever more accessible, we think there is no better time to start harnessing VR as the design tool of the future.
Mary Meeker’s annual Internet Trends report shows how apps and interfaces leverage data to exploit our weaknesses.
Ads used to just be ads. They were signs on the side of the road, or in our browsers. They were something that could be ignored. Visually loud, sure, but they weren’t a fundamental part of our conversations, relationships, or entertainment.