Knowledge @ ISD Global

Fixing Native Advertising [Infographic]

By | ISDose | No Comments

Half (54%) of consumers have felt deceived by native ads, according to an infographic by Contently and the Tow-Knight Center for Entrepreneurial Journalism.

That figure is high enough for advertisers to rightfully fear that customers have a trust issue regarding native ads. But the good news is that there are steps publishers and advertisers can take to make ads more trustworthy, and thereby more effective. Read More

Upselling and Customer Experience

By | ISDose | No Comments

A lot of brands offer a continuum of basic to premium, but we think there’s risk to brands that try to stretch this far, literally from “cheap-ass” to first-class. Many travel brands in particular follow a model of low base prices and constant aggressive up selling. But in the process, they can forget all about the impact on customer experience.

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