Knowledge @ ISD Global

Inside P.F. Chang’s data and social media overhaul

By | ISDose | No Comments

When Dwayne Chambers joined Asian-themed restaurant chain P.F. Chang’s China Bistro from Krispy Kreme around two years ago, he noticed the company had too many agencies, consultancies and research firms — 13 — for its small marketing budget and wasn’t doing enough to attract new consumers and keep existing ones. So Chambers decided to overhaul the chain’s marketing with a digital focus.“We need to better use our data and spend our marketing dollars more wisely to improve both digital and in-store experiences,” said Chambers, CMO for P.F. Chang’s, which has about 300 restaurants globally. Read More