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8 Steps to Clio-Winning Work, Straight From the Experts

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Every year, more and more imaginative advertising emerges from Australia and New Zealand, gaining accolades and solidifying the region’s place as a global creative hub. But what defines this inspiring work and sets it apart from the rest of the industry? Where do leading creatives turn for inspiration?

Ahead of the 2017 Clio Awards, past Clio jurors and winners from the region offer insider perspectives on how standout creative comes together and what it takes to impress the jurors—maybe even inspire a little envy. Read More

VoiceLabs is putting interactive ads into your Alexa skills

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After “months of testing,” the analytics startup is now connecting the developers of your favorite Alexa skills with advertisers like ESPN, Progressive and Wendy’s.

It’s been said that nothing is certain save for death and taxes — but perhaps advertising belongs on the list, too. Case in point: news this morning that an analytics firm called VoiceLabs is now helping developers to add interactive “sponsored messages” from “tier one” names like Wendy’s or Progressive into Amazon Alexa’s voice skills. Read More

May the 4th Be With You: Quotes on Building an Empire From George Lucas

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Fans celebrate the mega film saga every year this day.

 

May the 4th Be With You: Quotes on Building an Empire From George Lucas
Not many people can claim they’ve truly shaped popular culture, but George Lucas can. His creation, Star Wars, didn’t just render an entire fictional universe, it has earned about $6.6 billion across 17 theatrical releases (adjusted for inflation) since 1977. It’s also a full-fledged cultural phenomenon. The franchise has brought more than $32 billion to retailers through related novels, video games and fan projects galore. (One recent project merged Star Wars with the iconic Sgt. Pepper’s Lonely Hearts Club Band album by The Beatles.)

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