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People-based marketing requires good people

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Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest.

People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not a new concept. From its earliest days with the postal service through its evolution into telemarketing, email, SMS and push, it has evolved. Read More

How Pentagram Brands Itself

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The Pentagram Papers have been published since the ’70s and are the firm’s only promotional material.

If you’re one of the lucky few, you’ll open your mailbox about once a year to find a slim black volume with the words “Pentagram Papers” in block lettering at the top. Read More

CHRIS BROGAN ON THE MARKETING STRATEGIES HE SWEARS BY

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Are you looking to improve your marketing strategies to help grow your business but aren’t sure how to go about it? A top expert gives his insights.

As a business owner, you may be looking to attract more customers in order to grow your business. There’s a wealth of good marketing ideas and tools out there but it all can take time to implement. And it may take you away from all the other work you have to do. Read More

Facebook’s Sheryl Sandberg Talks About Building Global Communities (And Advertising To Them)

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In conversation with Airbnb CMO Jonathan Mildenhall and Wieden+Kennedy CCO Colleen DeCourcy, Sandberg discussed the importance of fostering and measuring the influence of your brand’s community.

Facebook’s Sheryl Sandberg Talks About Building Global Communities (And Advertising To Them)

Facebook’s chief operating officer Sheryl Sandberg took the stage at the Cannes Lions Festival of Creativity with Airbnb’s chief marketing officer Jonathan Mildenhall to talk about the importance and responsibility of building global communities on mobile platforms, and the best ways for advertisers to tap into them. Read More