The CMO Council’s new report Marketing & Finance: Fueling Innovation Or Falling Behind? examines how economic adversity will test the marketing-finance relationship’s resolve for collaboration and innovation. Here’s an excerpt of the report: Read More
In the high-stakes world of corporate leadership, mental clarity, agility, and focus are as crucial as they are for fighter pilots navigating intense aerial maneuvers. Read More
Learn what social listening is, why it matters, and our top tips for getting started with your social listening strategy in this article. Read More
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are fast, effective tools that you can learn and start using in less than 15 minutes, with the potential to significantly impact your success. Read More
In January, Wharton professor Christian Terwiesch gave his MBA final exam to ChatGPT. It passed with flying colors. Read More
BrandKnow is an experiment and a dedication to all brand lovers.Thank you for the passion, the emotional labour and loyalty. Read More
