As part of the Integrated Marketing Communication that ISD Global conceptualised for the University of Bolton, outdoor media played a key role. The two locations chosen to create maximum impact and visibility for the University of Bolton brand included Sh Zayed Road and the Mohd Bin Zayed Road (two of UAE’s most traffic heavy arterial routes).
ISD Global took the initiative of conceptualising and addressing the highly sensitive issue of Food Waste just before the Holy Month of Ramadan. What was heartwarming was the unstinted support offered by brands including the Emirates Hospital Group, the pioneers in Contemporary Healthcare in the UAE, Lenovo, the world leading brand for Laptops, Tablets, Desktops etc and Interiors Quotient(IQ), the Value Engineering champions for Interiors & Fit Outs for the Healthcare, Retail, Commercial, Hospitality & Residential sectors. ISD Global expresses deep gratitude to all these brands for their support and encouragement.
It’s a classic story made all the more effective by intimate shots of a vulnerable, formerly powerful man struggling to bathe in the sort of scene that will feel familiar to almost anyone with aging parents. Read More