Adidas Brings Superstars Like Lionel Messi and Karlie Kloss Together for a Feast in Its Latest Spot

By January 6, 2018ISDose

‘Here to Create’ campaign features star athletes and other celebs

In the ad, stars wax philosophical about the intersection of fashion, music and sports.
Adidas

Adidas calls on a plethora of stars from sports and beyond in the latest addition to its “Here to Create” campaign.

Created in partnership with agency 72andSunny, “Calling All Creators” features superstar athletes such as FC Barcelona striker Lionel Messi, Connecticut Sun forward Chiney Ogwumike, Portland Trail Blazers point guard Damian Lillard, Portland Thorns midfielder Lindsey Horan, Green Bay Packers quarterback Aaron Rodgers and Houston Astros shortstop Carlos Correa, to name a few. It also reaches beyond the realm of sports, with appearances by rapper Pusha T, musician/producer Pharrell Williams, fashion designer Alexander Wang and supermodel Karlie Kloss.

“Calling All Creators” brings all these stars to the table together (with some noticeable pans underneath said table to focus on their shiny new Adidas) to deliver the brand’s manifesto piece by piece, beginning, “Calling all creators: those with the need to make something new.”

As the spot goes on, the various stars wax philosophical about the intersection of fashion, music and sports, en route to the “Here to Create” tagline. There’s not much in the way of visual flair, with the spot relying solely on its message and star power, but then it is quite the assemblage of celebrities.

“Calling All Creators” will make its debut on the brand’s YouTube channel today and roll out to some 33 countries worldwide, including the U.S., Japan, China, Canada, the U.K., France and South Korea. Following its introduction online, the spot will debut in theaters in the U.S. on Dec. 22 and on broadcast during Christmas Day NBA games.

“We live at the intersection of sport and culture and the people around the table represent that,” Adidas vice president, global brand communications Ryan Morlan told Adweek. “Each person featured in this campaign are true creators in their own right and have shaped their industry in some way or another. We wanted to bring this notable group of creators together to inspire others to think differently in their game, life and world.”

“The level of engagement from every creator at the table was unbelievable,” he added. “Each and every creator featured in this film contributed their own words to the final product.”

CREDITS
Client: Adidas

Campaign Title: Calling All Creators
VP, Global Brand Communications: Ryan Morlan
Senior Director, Global Brand Communications: Lia Stierwalt
Director, Global Brand Communications: Cathy Marchant
Senior Manager, Global Brand Communications: Emily Cieslinski
Manager, Global Brand Communications: Chelsea Gunter
Assistant Manager, Global Brand Communications: Maddy Dennison
Senior Manager, Creative Shoot + Production: Meagen Moore
Senior Manager, Creative Shoot + Production: Penny Pijnenburg
Assistant Manager Creative Shoot + Production: Martine Nash
Global Legal and Compliance: Paul Loving
Daniel Cross – Global Music Manager

Agency: 72&Sunny
Executive Creative Director: Stuart Harkness
Creative Director/Designer: Adolfo Alcala
Creative Director/Writer: Brandon Pierce
Senior Designer: Gerardo Ortiz
Senior Writer: Cary Ruby
Chief Production Officer: Tom Dunlap
Executive Film Producer: Jim Haight
Executive Film Producer: Kerli Teo
Junior Film Producer: Danny Nouri
Managing Director: Nic Owen
Group Brand Director: Bassam Abdel-Rahman
Brand Director: Audrey Huber
Brand Manager: Chelsea Kim
Partnerships & Legal Director: Kallie Halbach
Partnerships & Legal Manager: Chris Profeta
Partnerships & Legal Coordinator: Kelsey Buehler
Strategy Director: Heather Lewis

This article first appeared in www.adweek.com
Guest Author: Erik Oster is a staff writer for Adweek, where he covers creative, media and strategy agencies. He is a frequent writer for Adweek’s AgencySpy blog.

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